Speaker Spotlight: Brian Rotsztein

BrianAs an experienced Internet marketing entrepreneur, consultant, speaker, and author, Brian has spent much of the last 17 years helping companies excel online. He’s the head of well-established brands such as Uniseo (a boutique Internet marketing agency) and RedstoneX.com (a web design and online marketing company), where he brings a hype-free, seasoned approach to working with clients. You may have caught his appearances on CTV News or local radio shows. He writes about SEO, content marketing, social media, business, and entrepreneurship, among other topics. His work has been used by USA Today, ABC News, Social Media Today, Search Engine Journal, Business 2 Community, and other prominent sources. Brian holds two Master’s degrees, has taught university courses, and provides training services on topics such as SEO, content marketing, and social media. His love affair with WordPress began in 2005 when he started with version 1.6!

Follow @brianrotsztein on Twitter.

Brian will be giving a talk titled “Grow Your Audience with Content Marketing“.

What is your favorite improvement to WordPress this past year?

The overall direction that WordPress is moving in has helped my team get the most out of it.

Why did you decide to speak at WordCamp Montreal?

WordPress is the best open source content management system on the planet. I’m proud to say that my team specializes in WordPress-based web and responsive design, programming, and consulting, and training. Thanks to WordPress, we’ve been able to offer clients high quality products and services. Preparing a talk and speaking at WordCamp is my way of giving back to the community which helps keep it strong and moving forward.

What is your talk going to be about?

I’ll be talking about specific methods that can be used to grow an audience with WordPress. It will be mostly based on content marketing with a little search engine optimization (SEO) and social media marketing thrown in for good measure.

What is the one thing you want people to walk away with from your talk?

Anyone can create content but if no one sees it, it won’t help get your business increase revenue. I hope people will gain a new appreciation for growing an audience while learning about content marketing.

Who in the WordPress community inspires you? Who do you follow?

I’ve spoken at WordCamps in Montreal Toronto, and Ottawa, and have a true appreciation for what it takes to put on these conferences. The teams behind these events are inspirational.

I’ve given talks at events that charged upwards of $2,500 per ticket that didn’t even come close to the quality of events that these WordCamp teams have put together for an incredibly affordable $40. Kudos!

What new feature would you like to see in the future?

As long as WordPress moves in the direction of increasing flexibility, I’m satisfied.

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